When I was first contacted by Tam from Branched Marketing , I was really interested in what she had to say about a company she works with -Wewood Watches . As the conversation progressed she introduced me to the two other brands she deals with, proof eyewear and alohas sandals. I was especially interested in the sustainability of we wood watches and proof eyewear. By all accounts both brands exhibit what i like to call guilt free fashion! If this piece doesn’t have you wanting to go out on a limb for your future then you need to get your environmental conscious in check ! To quote Margaret Mead :
Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.
When I interviewed Tam (from Branched) this is what she said :
WeWOOD was founded in 2010 with the goal of combining luxury fashion accessories with environmental sustainability. The watches are made of Sustainable scrap wood that otherwise would be thrown away.
To date, WeWood has planted over 300,000 trees globally. Our goal is to reach 1 million by the end of 2015!
Similar to We wood, Proof Eyewear has a wide range of varieties of styles and colours, all made from sustainable repurposed materials. There are three unique collections, Wood, ECO and Skate.
If you follow me on instagram you’ll already know I love a good quote and so naturally when my Proof sunnies arrived each with its own unique quote carved inside, I was overjoyed !
From the WeWood Collection I got the Kappa Beige and Jupiter Chocolate (as pictured).
From Proof I got the Mc Call in Mahogany and inscribed on the inside is “Live what you love”, I also got the Hayburn in Navy and inside it says “chance favors the prepared” and a new addition to their collection (and my personal fav) is the Ada it says “never stop believing”
Get your hands on these shades and look to the bright future ahead !
“Sustainable development is the masterful balance of meeting our own needs without jeopardizing future generations’ ability to do the same.” – to quote light of mine.
Check out these links and give your wardrobe that breath of fresh air it deserves!